Inside the product data powerhouse.

An honest review of Akeneo PIM, covering what it gets right, where it costs you, and how to decide whether the default choice is actually the right one. No hatchet job, no whitewash.

Product Experience Management is the layer above PIM. It owns how a product reads, looks and converts on every channel, not just what it is in your database.

Self-hosting Ergonode, Pimcore or Akeneo CE looks cheaper on paper. Year three, the spreadsheet tells a different story. The honest TCO breakdown, and when open-source is genuinely right.

Five concrete tests to know whether what you have (or what a vendor is selling you) is a PIM or a PXM. A practical look at the parts of the workflow each owns.

Bol.com is the most-used marketplace in the Netherlands and one of the most punishing to list on. Here's the playbook: EANs, content blocks, validation rules, and the moves that move ranking.

Generic AI-written product copy ranks badly, converts worse, and damages your brand. Here's how we use AI inside the workflow so the output reads like a human wrote it, because the structure made it possible.

Most Shopify-PIM integrations break in the same five places. Metafields drift. Translations get overwritten. Inventory races. Here's how to design the integration so none of that happens.