We didn't build NEXERA from a deck. We built it from a warehouse.
DEED Vision scaled its own brands on Shopify and Shopify Plus, hit the same walls our customers hit, and built NEXERA to climb them. Today the platform runs production catalogs of tens of thousands of SKUs across NL, DE, FR and the UK, for brands and retailers who treat e-commerce as a serious craft.
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We know Shopify because we live on it.
We didn’t learn Shopify from documentation. We learned it by building on it, migrating to it, scaling stores on it and operating inside its limits.
We’ve dealt with the edge cases, data structures, API constraints and operational mess that only appear once commerce gets serious.
NEXERA’s Shopify integration is the product of that experience. It doesn’t just connect to Shopify. It understands how Shopify actually works.
Shopify Plus, direct support & roadmap access
Hydrogen, Liquid, App Bridge, all in-house
Custom fields, structured content and Translate & Adapt experts
The numbers customers
don't have to babysit.
A brand that finally sounds like itself.
3
languages, fully covered
4
channels in sync
~80%
copy auto-approved first pass
€71
monthly AI spend
3
Brand Profiles (outerwear · accessories · kids)
0
freelance copywriter invoices since switch
Technical outerwear brand · NL · DE · EN
NEXERA's Brand Profiles encode Rehall's voice once, then shape every AI call. NEXERA AI is backed by Claude and OpenAI. Sub-line profiles (outerwear vs accessories vs kids) flex the tone. Snapshot rollback runs on every batch. The marketing team curates instead of types.
"We launched FW26 across our store, our wholesale portal and Amazon DE in the same week. The brand voice was identical on all three. That used to be impossible."
Marije, Marketing Lead · Rehall
Catalog-rich. Spec-driven. Sold across borders.
Outdoor & outerwear
Technical apparel with rich specs (waterproof rating, fill power, materials). Multi-season catalogs, seasonal SKU churn.
Sporting goods
Bikes, snowboards, climbing hardware. Variant-heavy, spec-heavy, with strong marketplace presence.
Home & garden
Tools, outdoor furniture, lighting. Long catalog tails, image-heavy, with significant Bol & Amazon presence.
Apparel & fashion
Multi-size, multi-color variants. Frequent drops. Lifestyle-heavy DAM with hero shots and lookbooks.
Brands & retailers
running on NEXERA
DEED Vision ships brands. And we ship NEXERA for the same reason, to grow.
DEED Vision is a Dutch company in Herten that builds and operates its own e-commerce brands on Shopify Plus. NEXERA is the platform we needed and couldn't buy. It runs our own stores first; everything else is downstream of that.
See your catalog in action.
Then talk to us.
Bring one product and your channel mix. We’ll show how NEXERA fits your operation in a sandbox, using your own requirements and data.
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