We didn't build NEXERA from a deck. We built it from a warehouse.
DEED Vision scaled its own brands on Shopify Plus, hit the same walls our customers hit, and built NEXERA to climb them. Today the platform runs production catalogs of tens of thousands of SKUs across NL, DE, FR and the UK, for brands and retailers who treat e-commerce as a serious craft.
Book a demo
We know Shopify because we live on it.
DEED Vision has been a Shopify partner since 2018 and a Plus partner since 2021. We've migrated brands to Hydrogen, written custom storefronts, modelled structured content and broken every rate limit there is to break. NEXERA's Shopify integration isn't a generic connector, it's the codification of years of running stores ourselves.
Shopify Plus, direct support & roadmap access
Hydrogen, Liquid, App Bridge, all in-house
Custom fields, structured content and Translate & Adapt experts
The numbers customers
don't have to babysit.
A brand that finally sounds like itself.
3
languages, fully covered
4
channels in sync
~80%
copy auto-approved first pass
€71
monthly AI spend
3
Brand Profiles (outerwear · accessories · kids)
0
freelance copywriter invoices since switch
Technical outerwear brand · NL · DE · EN
NEXERA's Brand Profiles encode Rehall's voice once, then shape every AI call. NEXERA AI is backed by Claude and OpenAI. Sub-line profiles (outerwear vs accessories vs kids) flex the tone. Snapshot rollback runs on every batch. The marketing team curates instead of types.
"We launched FW26 across our store, our wholesale portal and Amazon DE in the same week. The brand voice was identical on all three. That used to be impossible."
Marije, Marketing Lead · Rehall
42 brands, one console, nine days to live.
Multi-brand outdoor & camping retailer · NL
Kampeerwinkel carries forty-two brands across tents, hiking, climbing and overlanding. Their old setup was a Shopify admin, a shared drive of supplier feeds, and one ops person whose job was "do everything by hand." Adding a brand meant a week of column-mapping and copy-writing.
NEXERA replaced the spreadsheet pipeline with a structured supplier portal, an AI enrichment loop and content-hashed delta sync. From the first supplier spreadsheet to 12,000 published SKUs across Shopify NL, Bol, Amazon NL and Google Shopping, nine days, zero consultants.
"Twelve thousand SKUs. Four channels. Zero consultants. The sync finishes before we get to the office. I don't really have anything else to say about it."
Stefan, Head of Operations · Kampeerwinkel
12,128
products live
42
brands onboarded
9
days · spreadsheet → live
0
consultants hired
~4 min
median nightly delta sync
0
failures last quarter
Catalog-rich. Spec-driven. Sold across borders.
Outdoor & outerwear
Technical apparel with rich specs (waterproof rating, fill power, materials). Multi-season catalogs, seasonal SKU churn.
Sporting goods
Bikes, snowboards, climbing hardware. Variant-heavy, spec-heavy, with strong marketplace presence.
Home & garden
Tools, outdoor furniture, lighting. Long catalog tails, image-heavy, with significant Bol & Amazon presence.
Apparel & fashion
Multi-size, multi-color variants. Frequent drops. Lifestyle-heavy DAM with hero shots and lookbooks.
Brands & retailers
running on NEXERA
DEED Vision ships brands. And we ship NEXERA for the same reason, to grow.
DEED Vision is a Dutch company in Herten that builds and operates its own e-commerce brands on Shopify Plus. NEXERA is the platform we needed and couldn't buy. It runs our own stores first; everything else is downstream of that.
Talk to a customer.
Then talk to us.
We're happy to put you on a call with one of the operators above. Hear it from someone running NEXERA on a 12k-SKU catalog, not from us.
Contact