Stage 1 · Keyword research
Outdoor jackets · EN
Primary
Secondary
Search intentcommercial · comparative · spec-driven
AI isn't a bolt-on feature. It's the whole point.
NEXERA AI is built into every step of your catalog, enriching, classifying, translating, writing, answering. Not a sidebar bot bolted onto a database app. It reads your Brand Profile on every call, so the work comes out sounding like you, and you just see the finished result.
Book a demo
NEXERA AI 10 tools available
You · 23:04
Enrich the Patrol shell for DE, then push to Bol with a confidence threshold of 0.9.
NEXERA AI · working
Find product"Patrol shell"
1 match · RH-PTR-003-BLK
NEXERA AI · working
Enrich productGerman · title, description, SEO
Generated · confidence 0.94
TitlePatrol 3-Lagen Hardshell-Jacke
Body194 WÖRTER · TONE: OUTDOOR · TECHNISCH
SEO meta59 / 60 CHARS
NEXERA AI · done · 4,2s
Enriched Patrol 3-Lagen Hardshell-Jacke in German with brand voice “Rehall · Outerwear”. Confidence 0.94, auto-applied. Snapshot v.184 saved.
Software used to be
passive. That's over.
The last era of B2B software was built around databases, forms and save buttons. Humans did the work. Software stored the result. AI arrived later, usually as a feature bolted onto the side.
The new era works differently. AI is part of the operating layer. It extracts, enriches, translates, classifies, validates, writes and answers across the product workflow. The human sets direction, reviews the output and stays in control. NEXERA was built for that model from the first line of code.
Sparse SKU in.
Channel-ready product out.
One click on a product. NEXERA AI reads the EAN, brand, category and every attribute you already have. It generates the title, description, SEO metadata and missing attributes in every language configured for your account.
Every result is confidence-scored, snapshotted and ready for review before anything goes live.
Generic AI writes generic copy. Yours doesn't.
Brand Profiles capture your tone, voice, audience, banned words and channel-specific rules. They guide every piece of AI-generated content across NEXERA, from product enrichment and content templates to Collection SEO, workflows and the AI sidebar.
Powered by OpenAI, Claude and Grok, NEXERA AI works within your brand rules, so the output sounds like you, not like AI.
Per-brand and per-sub-line profiles
Language-specific voice variants (NL sharper, DE more formal)
Versioned, every change is a snapshot
A category page used to be a copywriter's week.
Stage one researches keywords for your category, primary, secondary, search intent. Stage two writes the H1, meta title, meta description and hero content. Pushes straight to Shopify as a ready-to-publish category page.
Stage 2 · Content generation
Hardshell jackets for men, waterproof, breathable, built for the trail.
Page
push → Shopify · category page + SEO fields
Four template types. Custom prompts. Your voice.
SEO Meta
Meta titles & descriptions
Length-bounded, channel-aware meta. Stays inside Google's 60 / 160 limits without you setting them.
Product description
Long-form descriptions
Brand-voiced product copy with the technical detail your customer actually needs. Up to 800 words.
Social media
Channel-shaped social copy
Same product, different platform, Instagram caption, LinkedIn announcement, plain-text email blurb.
Feed optimization
Marketplace feed copy
Optimized for Bol's 150-char title, Amazon's backend keywords, Google's product feed schema.
Templates use variable tokens, {product.title} {product.ean} {brand.tone} {brand.audience}, resolved against the live product and brand profile at generation time.
The old way vs NEXERA PXM.
Job
The old way
NEXERA
Saved
Translate 5,000 SKUs into NL + DE + EN
The old way3 freelancers · 4 weeks · ~€ 12,000
NEXERANEXERA AI · overnight · € 60
Saved~€ 12k · 4 weeks
Define 14 attributes per category × 8 categories
The old way1 PM × 2 days per category · 16 days
NEXERANEXERA AI · 90 seconds · € 0,20
Saved~16 person-days
Write category page SEO for 24 collections
The old wayCopywriter · 5 days · ~€ 2,400
NEXERANEXERA AI · 2 minutes · € 0,72
Saved~€ 2,4k · 5 days
Rewrite descriptions for FW26 launch (1,200 SKUs)
The old way2 copywriters · 3 weeks · ~€ 9,000
NEXERANEXERA AI · 6 hours · € 16
Saved~€ 9k · 3 weeks
Generate Bol marketplace feed copy for 8,000 SKUs
The old wayOps team · ongoing · constant rewrites
NEXERAFeed optimization template · auto
Savedforever, basically
Indicative ranges based on projects we’ve worked on. Lower costs, stronger and more consistent output, and more time for copywriters to focus on brand work.
One AI. One budget you control.
NEXERA AI
Backed by trusted solutions such as Claude, Grok & OpenAI
Product enrichment · long-form copy
Content templates · descriptions, feed
Collection SEO · keyword research and content
Pay only for what you run
No per-user charges. You only pay for what you use.
Attribute suggestions · per-category
AI sidebar · conversational, 10-tool assistant
SEO meta & social media templates
€71,20
/
€250 cap
Product enrichment
€42,18
Collection SEO content
€14,40
Content templates
€8,92
AI sidebar
€4,16
Attribute suggestions
€1,54
Checks block any run that would go over budget. Alerts fire above €50 or 2× your 30-day average.
AI bolted vs AI as the stack.
Capability
NEXERA
AI-enabled PIM platforms
AI-assisted data workflows
Brand voice on every prompt
NEXERAAvailable
AI-enabled PIM platformsPartially availableper-run
AI-assisted data workflowsNot available
Confidence scores + thresholded auto-apply
NEXERAAvailable
AI-enabled PIM platformsPartially availablelimited
AI-assisted data workflowsNot available
Agentic sidebar with 10 product tools
NEXERAAvailable
AI-enabled PIM platformsNot available
AI-assisted data workflowsPartially availableplugin
2-stage Collection SEO with Shopify push
NEXERAAvailable
AI-enabled PIM platformsNot available
AI-assisted data workflowsNot available
Snapshot & rollback on every run
NEXERAAvailable
AI-enabled PIM platformsPartially availablemanual
AI-assisted data workflowsNot available
Per-account budget caps + per-feature breakdown
NEXERAAvailable
AI-enabled PIM platformsPartially availablecaps only
AI-assisted data workflowsNot available
Channel-aware output (Bol 150 / Amazon 200)
NEXERAAvailable
AI-enabled PIM platformsNot available
AI-assisted data workflowsNot available
Multilingual EN · NL · DE
NEXERAAvailable
AI-enabled PIM platformsPartially availableper locale
AI-assisted data workflowsPartially availableprompt-based
A teammate inside the model.
In a 30-minute walk-through, we’ll show you how NEXERA PXM fits your catalog, your channels and the way your team works, giving you a clear view of how it can simplify your product data from day one.
Book a demo