One product.
Every channel. Always.
Syndication is the engine that takes your structured catalog and pushes it to Shopify, Bol.com, Amazon, Google Shopping and any custom feed. Per-channel rules baked in. Delta sync via content hash. Live progress as it happens. Boring on the outside. Fast on the inside.
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One source of truth.
Every spoke different.
Most "syndication" tools ship the same payload to every channel. That breaks the first time you discover Bol caps titles at 150 characters and Amazon wants backend keywords under 250 bytes and Google demands GTIN.
NEXERA syndicates from one structured model, but each spoke knows its channel. Per-channel content rules, validation gates, locale resolution, and field mappings, all configured per-store, applied at push time. The catalog stays canonical. The output stays compliant.
Push only what changed. Nothing else.
Every product carries a content hash composed from every field that matters to any channel. A nightly sync re-hashes the catalog, compares to last-known, and pushes only the rows whose hash moved. A 12k SKU catalog reconciles in minutes, because only the 84 that actually changed get sent.
Per-channel hash · a Bol-relevant change pushes only to Bol
Pushed payload is the diff, not the full record
Hash misses retry with exponential backoff
Native where it matters. Feeds where it doesn't.
Shopify
Products, variants, prices, images and custom fields are synced with Shopify, including two-way multi-location inventory, Translate & Adapt translation pushes and HMAC-verified inbound webhooks for four topics.
Bol
GPC classification baked in. AI image pull from the marketplace for SKUs without shots, with a human review queue.
Amazon
Locale-aware copy, Amazon backend-keyword optimizer, validation gates run before each push.
Google Shopping
GTIN-validated XML feed. Scheduled generation, delivered to any partner that takes a file.
CSV & Custom feeds
Anything that takes a file: B2B partners, comparison engines, ad networks, ERPs. Scheduled and audited.
B2B & Supplier portals
Customer portal for B2B asset downloads with watermarking and limits. Supplier portal for inbound submissions: DRAFT → SUBMITTED → REVIEWED → APPROVED → IMPORTED.
Set it running.
Come back to results.
Every feed has a schedule, a delivery method and a recipient. Cron-like with sane presets (nightly, hourly, every 15 minutes). FTP, SFTP, HTTP, email. Audit trail of every delivery, when, where, what hash, what size.
Cron-like recurrence, daily, hourly, custom
Pre-flight validation on every scheduled run
Failure alerts via email · Slack · webhook
Every push, every channel streamed live.
Sync runs stream live progress, scoped to your account. Reconnects on its own. Per-product status, per-channel breakdown, per-error code. Open the sync dashboard in two browser tabs; they stay in lockstep.
Plug it into your channels. Sleep through the sync.
In a 30-minute walk-through, we’ll show you how NEXERA fits your catalog, your channels and the way your team works, giving you a clear view of how it can simplify your product data from day one.
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